About Us

Welcome to The Beauty Insider.  We are a Beauty & Makeup Lifestyle Brand created and owned by myself Lola Maja-Okojevoh.

I’m a Mother, a Wife and a Beauty Junkie obsessed with Hello Kitty, My Little Pony and cups of Tea.

Lola Maja The Beauty Insider

I’ve been in the industry for over 25 years and have won several awards along the way including the AMVCA 2015 for Best Makeup Artist .  What you may not know is that i’m not just a makeup artist, I’m a Lash & Brow Expert, Beauty Therapist, Holistic Massage Therapist and I also hold UK certification as an Adult Further Education Teacher.

Can you imagine that lil old me was be recently invited to be a member into the Royal College of Medicine in London!

I started working when I was 14.   Freelancing for years with major cosmetics companies until taking the role as makeup artist  with the original team to launch Iman at their flagship counter in Selfridges, London in 1997. (Yes I met her!)

My first company in the UK and Nigeria was called Sacred.   It covered the entire range of the makeup world including Fashion, Editorial, Catwalk, Studio Photographic, Film & TV, Music Videos and Weddings and full Beauty Services.   Myself and my husband the amazing Mr Okojevoh launched my first product “Sacred Lashes” in 2010.  I’m proud to say it was the first Nigerian Owned Lash Brand and  within a year it grew into a full retail store and training academy.

In 2015 The SFX Store was born.  I had a dream to provide The first dedicated online Film & TV makeup store in Nigeria and delivering to Africa as a whole.  I felt that it was really important to help the industry grow; that budding artists and veterans had a place that they knew they could find SFX makeup products at a reasonable price.  If we don’t have it then we can order it in.  That’s our motto!

As a brand, I have now evolved into The Beauty Insider (A wholly owned subsidary of The Beauty Collective Africa Limited).  I have a new focus on education and providing seminars and online content. My passion is to teach not just professional makeup artists and beauty therapists but also the every day woman, how to look good and feel good about themselves by sharing my “Insider” knowledge along with expert tips and tricks.

Thank you for sharing my journey with me.   Feel free to reach out for any enquiries and requests.


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lola Maja’s filmography on IMDB


The CEO (hair department head) / (makeup department head)

93 Days (special makeup effects artist)


Fifty (hair department head) / (makeup department head)


Shuga (TV Mini-Series) (hair department head – 14 episodes, 2013 – 2015) (makeup designer – 8 episodes, 2013) (makeup department head – 6 episodes, 2015)

Episode #4.6 (2015) … (hair department head) / (makeup department head)
Episode #4.5 (2015) … (hair department head) / (makeup department head)
Episode #4.4 (2015) … (hair department head) / (makeup department head)
Episode #4.3 (2015) … (hair department head) / (makeup department head)
Episode #4.2 (2015) … (hair department head) / (makeup department head)

 2014  October 1 (hair department head) / (makeup department head)

 2014  Render to Caesar (makeup department head)

 2013  Flower Girl (hair department head) / (makeup department head)

 2012  Turning Point (department head hair) / (makeup department head)

 2009 The Figurine (hair department head) / (makeup department head)



@lolamaja – @thebeautyinsiderng – @thesfxstore – @thebfcollective


@lolamaja – @thebeautyinsiderng